My Supervisor Florian Leese did get his full professorship in Essen this year. Congratulations Florian! One of the many things you need as a new professor is a fancy logo for the department! So we started to work on a logo…

The logo should reflect that we are doing research on aquatic ecosystems, also using genetic methods.

First logo idea I had, was thrown out after lots of iterations (the water drop looks to much like a christmas decoration)
First logo idea I had, was thrown out after lots of iterations (the water drop looks to much like a christmas decoration)

After that we spend some money to get logos from a range of internet based design firms. For 50 – 100$ you can get some logos. Here are some examples:

Screen Shot 2015-09-19 at 14.23.39
We had several in this style. Nice, but not unique and catchy enough…

This one kind of stuck, even tough the DNA looks like a prison for poor water droplets.

Water in the DNA prism?
Water in the DNA prison?

We sent the logo back to the designer and together came up with the following Idea, which turned into the final logo of the Aquatic Ecosystem Research department:

Logo_DT_large
The final logo shows a DNA wich is also a stream. Super cool = )

The file we got back, needed some cleaning up and fine tuning. So here is a video tutorial showing you how to use Adobe Illustrator CC to check the integrity of your logo and do adjustments. Maybe it helps with your future logos ; )

 

 

Evolution of a logo + illustrator CC tutorial

One thought on “Evolution of a logo + illustrator CC tutorial

  • 2015-11-07 at 18:47
    Permalink

    So, why is it a left handed helix and not a right handed helix? Only Z- DNA is left-handed, and that’s not really physiologically relevant.

    Reply

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